Marketing
GCE Commerce

a) Define the term 'marketing'. (2 marks) b) Explain FIVE functions of marketing in a modern economy. (10 marks) c) State THREE differences between marketing and selling. (3 marks)

a) Explain the term 'marketing mix'. (3 marks) b) Describe the FOUR elements of the marketing mix, explaining how each contributes to the success of a business. (12 marks) c) Give ONE reason why a bus…

A manufacturer of beverages in Lagos sells its products to a wholesaler, who sells to a retailer, who finally sells to the consumer. This channel of distribution is described as

Which element of the marketing mix is primarily concerned with communicating the value of a product to target customers?

A pricing strategy in which a firm sets a very low initial price to gain a large market share quickly is called

Which of the following best describes the term 'market' in commerce?

The stage in the product life cycle at which sales grow most rapidly and profits begin to rise significantly is the

A retailer purchases goods worth ₦120,000 from a wholesaler. The wholesaler offers a 10% trade discount followed by a 5% cash discount for payment within 30 days. If the retailer pays within 30 days, …

Which of the following is NOT a function of packaging in marketing?

Eze's Supermarket buys a carton of biscuits for ₦4,800 and sells it at a mark-up of 25% on cost. What is the selling price of the carton?

The practice of dividing a total market into distinct groups of buyers with similar needs or characteristics is known as