a) Explain the term 'marketing mix'. (3 marks)
b) Describe the FOUR elements of the marketing mix, explaining how each contributes to the success of a business. (12 marks)
c) Give ONE reason why a business may need to review its marketing mix. (2 marks)

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a) Explain the term 'marketing mix'. (3 marks) b) Describe the FOUR elements of the marketing mix, explaining how each contributes to the success of a business. (12 marks) c) Give ONE reason why a business may need to review its marketing mix. (2 marks)

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