ICANManagement InformationPerformance Measurement Basics2025

Abuja Power Solutions Limited uses the Balanced Scorecard framework. The company's target is to reduce customer complaint resolution time from 72 hours to 24 hours. Under which Balanced Scorecard perspective does this objective fall?

AFinancial perspective
BInternal business process perspective
CLearning and growth perspective
DCustomer perspectiveCORRECT
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Why the answer is D, and why the others tempt you.
Reducing customer complaint resolution time directly addresses how customers perceive the organisation's service quality, which falls under the Customer perspective of the Balanced Scorecard. The Financial perspective covers profitability and growth; Internal Business Process covers operational efficiency; and Learning and Growth covers employee development and innovation capabilities.
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