A Nigerian company adopts a marketing strategy where it targets multiple market segments and designs separate offers for each segment, accepting higher costs in exchange for greater sales volume and market penetration. This approach is known as:

Differentiated marketing (also called segmented marketing) targets several market segments and tailors distinct marketing mixes for each, increasing total sales but also raising costs. Undifferentiated marketing ignores segment differences; concentrated marketing focuses on one segment only; and micromarketing tailors products and programmes to the needs of specific individuals or local customer groups.