Nestlé Nigeria Plc is evaluating its product portfolio using the Boston Consulting Group (BCG) Matrix. A product with a high relative market share operating in a low-growth market generates substantial cash flow with minimal investment requirements. This product is classified as a:

In the BCG Matrix, a Cash Cow has high relative market share in a low-growth market, generating more cash than it consumes. Stars have high share in high-growth markets; Question Marks have low share in high-growth markets; Dogs have low share in low-growth markets and typically generate minimal returns.