ICANBusiness, Management and FinanceMarketing Fundamentals2021

A manufacturing company in Port Harcourt uses a distribution channel where goods move from the manufacturer to a wholesaler, then to a retailer, and finally to the end consumer. This channel structure is correctly described as a:

AZero-level channel
BOne-level channel
CTwo-level channelCORRECT
DThree-level channel
AI
Toaster Teacher
Why the answer is C, and why the others tempt you.
A two-level channel contains two intermediaries between the manufacturer and the consumer — in this case, a wholesaler and a retailer. A zero-level channel involves direct sales with no intermediaries; a one-level channel has only one intermediary (e.g., retailer only); a three-level channel would add a fourth party such as an agent or jobber.
Want this in Pidgin, Yoruba, Igbo or Hausa? Sign up free →

Practice more Business, Management and Finance questions

ICAN Business, Management and Finance has thousands more questions like this — with Worked answers on every one.