ICANBusiness, Management and FinanceMarketing Fundamentals2021

In the context of Philip Kotler's Five Product Levels model, the air-conditioned comfortable seats, in-flight entertainment, and complimentary meals offered by a Nigerian airline beyond the core benefit of transportation represent which product level?

ACore product
BExpected product
CAugmented productCORRECT
DPotential product
AI
Toaster Teacher
Why the answer is C, and why the others tempt you.
The augmented product includes additional features, services, or benefits that exceed customer expectations and differentiate the offering from competitors. The core product is the fundamental benefit (transportation); the expected product is the minimum attributes customers anticipate; and the potential product encompasses all future possible augmentations.
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