A management consultant advising Nigerian Breweries Plc recommends adopting a management approach that recognises there is no single best way to manage and that the optimal management style depends on internal and external situational variables such as technology, environment, and workforce characteristics. Which management theory does this recommendation reflect?

Contingency Theory (also called Situational Theory) posits that there is no universally applicable management approach; instead, the most effective management style is contingent upon specific situational factors including the organisation's environment, technology, size, and the nature of its workforce. Scientific Management (Taylor) seeks the one best way through time-and-motion studies; Bureaucratic Theory (Weber) emphasises formal rules and hierarchy; and Human Relations Theory (Mayo) focuses on social factors and worker satisfaction.