GCEEconomicsMarket Structures2024

In monopolistic competition, the demand curve faced by an individual firm is

Aperfectly elastic because the product is homogeneous
Bperfectly inelastic because the firm is a price maker
Cdownward sloping because the firm sells a differentiated productCORRECT
Dhorizontal because there are many sellers in the market
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Why the answer is C, and why the others tempt you.
In monopolistic competition, each firm sells a slightly differentiated product, giving it some degree of market power. This means the firm faces a downward-sloping demand curve — it can raise its price without losing all customers, unlike in perfect competition. The downward slope reflects the imperfect substitutability between the differentiated products of competing firms.
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