CFAEthics

Standard III(C) Suitability requires investment recommendations to be:

ASuitable for the average client
BSuitable for that specific client's objectives, constraints and risk toleranceCORRECT
CCheapest available
DHighest-return
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Why the answer is B, and why the others tempt you.
Standard III(C) — recommendations must fit each client's investment policy statement and circumstances.
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