**The reasoning**
A **direct tax** is one paid directly by the person or business that earns the income or owns the property — the tax burden cannot be shifted to someone else. **Income tax** fits perfectly: when you earn a salary, *you* pay tax on it directly to the government. The person earning bears the cost.
In contrast, **indirect taxes** are collected from one person but passed on to another. The seller collects it, but the buyer ultimately pays through higher prices.
**Why the wrong options tempt you**
- **VAT (Value Added Tax)** — This seems government-related, but it's *indirect*. Shops collect it from you when you buy goods, then remit it to government. You bear the burden, not the shop.
- **Excise duty** — Charged on manufacturers (e.g., beer, cigarettes), but they pass the cost to consumers through higher prices. Indirect.
- **Customs duty** — Importers pay this, but add it to the selling price. You, the buyer, ultimately foot the bill. Indirect.
**Quick takeaway**
If *you* earn it and *you* pay tax on it directly, it's a direct tax — think income tax, company tax, property tax.