JAMB UTMECommerceTrade

A retailer sells to:

AWholesalers
BManufacturers
CFinal consumersCORRECT
DBanks
AI
Toasta AI Explanation
Why the answer is C, and why the others tempt you.
**The reasoning** A **retailer** is the last link in the distribution chain. Think of your neighborhood provision store, supermarket, or even a market seller — they deal directly with people who will *use* the product themselves. That's the defining feature: retailers sell to **final consumers** (the end users). The flow goes: Manufacturer → Wholesaler → **Retailer → Final Consumer**. The retailer breaks bulk (buys in large quantities from wholesalers) and sells in small, convenient amounts to you and me. **Why the wrong options tempt you** - **A (Wholesalers)**: This reverses the chain! Wholesalers actually sell *to* retailers, not the other way around. - **B (Manufacturers)**: Manufacturers *produce* goods and sell to wholesalers or retailers — they don't buy from retailers. - **D (Banks)**: Banks provide financial services, not part of the product distribution chain at all. **Quick takeaway** Remember: **Retailers are your neighborhood sellers — they serve YOU, the final consumer, not other businesses.**
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